Client
Brûlerie du Quai
Category
Award Winner
Year
2024
Role
Art Director
Applied Disciplines
Product Design
Graphic Design
Iconography
Photogtaphy
Copywriting
Marketing
Discovery Kit ©
Discovery Kit ©
Discovery Kit ©
© Captured with Canon EOS R8 by Diego Salvador
Discovery Kit ©
by Diego Salvador
Overview
Brûlerie du Quai had the coffee to back up its premium claim, but in a category full of brands saying "elegant" and "exceptional," saying it wasn't enough. They needed to prove it with something never seen before.
Brûlerie du Quai had the coffee to back up its premium claim, but in a category full of brands saying "elegant" and "exceptional," saying it wasn't enough. They needed to prove it with something never seen before.
Brûlerie du Quai had the coffee to back up its premium claim, but in a category full of brands saying "elegant" and "exceptional," saying it wasn't enough. They needed to prove it with something never seen before.
Objective
The objective was to build a kit that earns a distinct place in the premium coffee market. Not through louder branding, but through a new design language: eco-futurist. Without compromise on sustainability.
The objective was to build a kit that earns a distinct place in the premium coffee market. Not through louder branding, but through a new design language: eco-futurist. Without compromise on sustainability.
The objective was to build a kit that earns a distinct place in the premium coffee market. Not through louder branding, but through a new design language: eco-futurist. Without compromise on sustainability.
Process
The kit is 100% sustainably and minimally packaged and designed around a single idea: science and art aren't separate influences; they're one fused language. The carton package is bathed in clean charcoal ink and marked by Petro-Futurist iconography, paired with LDPE4 transparent coffee pouches. The guide ties both worlds together: real Scanning Electron Microscopy (SEM) imagery reveals coffee's microscopic world, alongside the science behind each cup: origin, terroir, botanical variety, processing method, and optimal extraction.
The kit is 100% sustainably and minimally packaged and designed around a single idea: science and art aren't separate influences; they're one fused language. The carton package is bathed in clean charcoal ink and marked by Petro-Futurist iconography, paired with LDPE4 transparent coffee pouches. The guide ties both worlds together: real Scanning Electron Microscopy (SEM) imagery reveals coffee's microscopic world, alongside the science behind each cup: origin, terroir, botanical variety, processing method, and optimal extraction.
The kit is 100% sustainably and minimally packaged and designed around a single idea: science and art aren't separate influences; they're one fused language. The carton package is bathed in clean charcoal ink and marked by Petro-Futurist iconography, paired with LDPE4 transparent coffee pouches. The guide ties both worlds together: real Scanning Electron Microscopy (SEM) imagery reveals coffee's microscopic world, alongside the science behind each cup: origin, terroir, botanical variety, processing method, and optimal extraction.
Result
Coffee Stripped of Its Bullshit.
The Discovery Kit doesn't just sit in the premium tier; it defines a new one: elevation, innovation, and purity, distilled into a single object of attraction. A vision recognized with the Sprudge Design Awards for Innovation and Best Packaging Design, 2024.
Coffee Stripped of Its Bullshit.
The Discovery Kit doesn't just sit in the premium tier; it defines a new one: elevation, innovation, and purity, distilled into a single object of attraction. A vision recognized with the Sprudge Design Awards for Innovation and Best Packaging Design, 2024.
