Client
Chaleur B Chocolat
Category
Packaging
Year
2025
Role
Art Direction
Applied Disciplines
Product Design
Texts and Poems
Graphic Design
Photography
Chocolates and Poetry ©
Chocolates and Poetry ©
Chocolates and Poetry ©
© Captured with Canon EOS R8 by Diego Salvador
Chocolates and Poetry ©
by Diego Salvador
Overview
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on as head creative for their 2025 Advent Calendar.
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on as head creative for their 2025 Advent Calendar.
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on as head creative for their 2025 Advent Calendar.
Objective
The concept moves beyond simply eating chocolates and counting down to Christmas. Instead, each day becomes a real moment of bliss meant to be shared in good company.
The concept moves beyond simply eating chocolates and counting down to Christmas. Instead, each day becomes a real moment of bliss meant to be shared in good company.
The concept moves beyond simply eating chocolates and counting down to Christmas. Instead, each day becomes a real moment of bliss meant to be shared in good company.
Process
The body of the calendar takes a minimalist approach to chocolate tasting: a white-out sleeve marked only by the brand name, an embossed snowshoe trail, and the whisper of a poem printed across it. Inside, winter itself comes to the table. Twenty-four poems and prose pieces celebrate our northern landscape and culture, paired with an envelope holding an invitation card, a thank-you letter, and a message from the president. A 24-episode podcast featuring chocolatier Frédérike Bélair and CEO Dany Marquis makes the experience even more immersive.
The body of the calendar takes a minimalist approach to chocolate tasting: a white-out sleeve marked only by the brand name, an embossed snowshoe trail, and the whisper of a poem printed across it. Inside, winter itself comes to the table. Twenty-four poems and prose pieces celebrate our northern landscape and culture, paired with an envelope holding an invitation card, a thank-you letter, and a message from the president. A 24-episode podcast featuring chocolatier Frédérike Bélair and CEO Dany Marquis makes the experience even more immersive.
The body of the calendar takes a minimalist approach to chocolate tasting: a white-out sleeve marked only by the brand name, an embossed snowshoe trail, and the whisper of a poem printed across it. Inside, winter itself comes to the table. Twenty-four poems and prose pieces celebrate our northern landscape and culture, paired with an envelope holding an invitation card, a thank-you letter, and a message from the president. A 24-episode podcast featuring chocolatier Frédérike Bélair and CEO Dany Marquis makes the experience even more immersive.
Result
A Lasting Mark.
Chaleur B's Advent Calendar made real noise on social media, with people across Canada discovering the little details hidden throughout the package and savouring the delicate chocolate confectionery of visionary chocolatière Frédérike Bélair.
A Lasting Mark.
Chaleur B's Advent Calendar made real noise on social media, with people across Canada discovering the little details hidden throughout the package and savouring the delicate chocolate confectionery of visionary chocolatière Frédérike Bélair.
