Client
Bassan Chocolat
Category
Packaging
Year
2025
Role
Art Director
Applied Disciplines
Art Direction
Graphic Design
Photography
The Purest Form ©
The Purest Form ©
The Purest Form ©
© Captured with Canon EOS R8 by Diego Salvador
The Purest Form ©
by Diego Salvador
Overview
Bassan is the raw material of creators who find inspiration in the intense flavours of pure chocolate. The brand approached me to bring their vision to life and to present chocolate in its purest form.
Bassan is the raw material of creators who find inspiration in the intense flavours of pure chocolate. The brand approached me to bring their vision to life and to present chocolate in its purest form.
Bassan is the raw material of creators who find inspiration in the intense flavours of pure chocolate. The brand approached me to bring their vision to life and to present chocolate in its purest form.
Objective
The objective was to evoke purity, beauty, and rarity. The right direction for a newcomer staking a claim against powerful rivals: Bassan treats its products as nothing more than a tool for artists to create and express themselves. No status. No showing off. No bullshit. The spotlight belongs to the creators.
The objective was to evoke purity, beauty, and rarity. The right direction for a newcomer staking a claim against powerful rivals: Bassan treats its products as nothing more than a tool for artists to create and express themselves. No status. No showing off. No bullshit. The spotlight belongs to the creators.
The objective was to evoke purity, beauty, and rarity. The right direction for a newcomer staking a claim against powerful rivals: Bassan treats its products as nothing more than a tool for artists to create and express themselves. No status. No showing off. No bullshit. The spotlight belongs to the creators.
Process
All-white packaging. Bold sans-serif type pairs with a rude, typewriter-style counterpart. A single brushstroke of colour. Information, straight to the point. No corny imagery, no illustrations, no artifice.
All-white packaging. Bold sans-serif type pairs with a rude, typewriter-style counterpart. A single brushstroke of colour. Information, straight to the point. No corny imagery, no illustrations, no artifice.
All-white packaging. Bold sans-serif type pairs with a rude, typewriter-style counterpart. A single brushstroke of colour. Information, straight to the point. No corny imagery, no illustrations, no artifice.
Result
Breaking the Mould.
The identity and packaging intrigue new creatives and businesses alike with its simplistic approach. People love the direct, maker-to-creator stance that cuts out all the superficiality the market presents.
Breaking the Mould.
The identity and packaging intrigue new creatives and businesses alike with its simplistic approach. People love the direct, maker-to-creator stance that cuts out all the superficiality the market presents.
