Client
Brûlerie du Quai
Category
Web Design
Year
2025
Role
Head of Design and Development
Applied Disciplines
Web Design
UX/UI Design
Optimazation
Visual Design
Copywriting
Content Strategy / Content Design
E-commerce Strategy
Neo Digital Experience ©
Neo Digital Experience ©
Neo Digital Experience ©
© Captured with Canon EOS R8 by Diego Salvador
Neo Digital Experience ©
by Diego Salvador
Overview
In the same momentum as the brand identity refresh and to stay consistent with the new art direction, Brûlerie du Quai asked me to be the head director for the development of their new website.
In the same momentum as the brand identity refresh and to stay consistent with the new art direction, Brûlerie du Quai asked me to be the head director for the development of their new website.
In the same momentum as the brand identity refresh and to stay consistent with the new art direction, Brûlerie du Quai asked me to be the head director for the development of their new website.
Objective
As head of web design, UI/UX, and optimization, I led a full digital transformation of the platform. Rebuilding the experience from the ground up to convert casual visitors into loyal, recurring customers.
As head of web design, UI/UX, and optimization, I led a full digital transformation of the platform. Rebuilding the experience from the ground up to convert casual visitors into loyal, recurring customers.
As head of web design, UI/UX, and optimization, I led a full digital transformation of the platform. Rebuilding the experience from the ground up to convert casual visitors into loyal, recurring customers.
Process
The redesign introduced a virtual chatbot for real-time customer support, an engaging rewards system to drive repeat visits, and an intuitive customer portal. Product pages were rebuilt to be complete, detailed, and genuinely informative, with sensory maps and extraction recipes. A blog for storytelling and brand connection, and a dedicated science and research page grounding the brand's claims in real expertise. The platform also gained a new revenue stream: a recurring coffee subscription system, turning one-time buyers into a stable source of passive income.
The redesign introduced a virtual chatbot for real-time customer support, an engaging rewards system to drive repeat visits, and an intuitive customer portal. Product pages were rebuilt to be complete, detailed, and genuinely informative, with sensory maps and extraction recipes. A blog for storytelling and brand connection, and a dedicated science and research page grounding the brand's claims in real expertise. The platform also gained a new revenue stream: a recurring coffee subscription system, turning one-time buyers into a stable source of passive income.
The redesign introduced a virtual chatbot for real-time customer support, an engaging rewards system to drive repeat visits, and an intuitive customer portal. Product pages were rebuilt to be complete, detailed, and genuinely informative, with sensory maps and extraction recipes. A blog for storytelling and brand connection, and a dedicated science and research page grounding the brand's claims in real expertise. The platform also gained a new revenue stream: a recurring coffee subscription system, turning one-time buyers into a stable source of passive income.
Result
A Massive
Tidal Wave.
Web traffic doubled, and content engagement tripled. Conversion rates doubled in turn, with add-to-cart actions up 400%. Subscription sign-ups reached 160% of the monthly target for the first semester, establishing a new, stable stream of monthly recurring revenue.
A Massive
Tidal Wave.
Web traffic doubled, and content engagement tripled. Conversion rates doubled in turn, with add-to-cart actions up 400%. Subscription sign-ups reached 160% of the monthly target for the first semester, establishing a new, stable stream of monthly recurring revenue.
