Client
Brûlerie du Quai
Category
Packaging
Year
2025
Role
Art Director
Applied Disciplines
Product Design
Graphic Design
Photography
Réserve Sélecte ©
Réserve Sélecte ©
Réserve Sélecte ©
© Captured with Canon EOS R8 by Diego Salvador
Réserve Sélecte ©
by Diego Salvador
Overview
Réserve Sélecte is a curation of the finest coffee microlots the earth has to offer. For this project, Brûlerie du Quai asked me to design an entirely new packaging language; one worthy of the exceptional coffee it holds.
Réserve Sélecte is a curation of the finest coffee microlots the earth has to offer. For this project, Brûlerie du Quai asked me to design an entirely new packaging language; one worthy of the exceptional coffee it holds.
Réserve Sélecte is a curation of the finest coffee microlots the earth has to offer. For this project, Brûlerie du Quai asked me to design an entirely new packaging language; one worthy of the exceptional coffee it holds.
Objective
The objective was to command the eye with a product that's evocative, alluring, and unmistakable. A package that evokes refinement.
The objective was to command the eye with a product that's evocative, alluring, and unmistakable. A package that evokes refinement.
The objective was to command the eye with a product that's evocative, alluring, and unmistakable. A package that evokes refinement.
Process
For the exterior shell, a pyramidal form envelops the coffee bag like a satin sheet, keeping the goods fresh and undisturbed. The bag carries an embossed gradient. Every piece of information is engineered so the whole composition breathes, flows, and resolves as a single gesture: innovate to elevate. A textured map traces the coffee's body. Labels are delicate, pressed, and printed. Origin transparency runs complete, front to back.
For the exterior shell, a pyramidal form envelops the coffee bag like a satin sheet, keeping the goods fresh and undisturbed. The bag carries an embossed gradient. Every piece of information is engineered so the whole composition breathes, flows, and resolves as a single gesture: innovate to elevate. A textured map traces the coffee's body. Labels are delicate, pressed, and printed. Origin transparency runs complete, front to back.
For the exterior shell, a pyramidal form envelops the coffee bag like a satin sheet, keeping the goods fresh and undisturbed. The bag carries an embossed gradient. Every piece of information is engineered so the whole composition breathes, flows, and resolves as a single gesture: innovate to elevate. A textured map traces the coffee's body. Labels are delicate, pressed, and printed. Origin transparency runs complete, front to back.
Result
For the Purists Only.
The Réserve Sélecte collection places specialty coffee on a new kind of pedestal; one that places excellence and purity before anything else. Customers and coffee enthusiasts haven't seen a presentation like it.
For the Purists Only.
The Réserve Sélecte collection places specialty coffee on a new kind of pedestal; one that places excellence and purity before anything else. Customers and coffee enthusiasts haven't seen a presentation like it.
