Client
Brûlerie du Quai
Category
Packaging
Year
2025
Role
Art Direction
Applied Disciplines
Product Design
Graphic Design
Black Box ©
Black Box ©
Black Box ©
© Captured with Canon EOS R8 by Diego Salvador
Black Box ©
by Diego Salvador
Overview
Brûlerie du Quai commissioned a sampler box worthy of their finest coffee lots. Curated from the finest coffee batches on earth, these samplers are built to awaken the senses.
Brûlerie du Quai commissioned a sampler box worthy of their finest coffee lots. Curated from the finest coffee batches on earth, these samplers are built to awaken the senses.
Brûlerie du Quai commissioned a sampler box worthy of their finest coffee lots. Curated from the finest coffee batches on earth, these samplers are built to awaken the senses.
Objective
The objective was to create an alluring and mysterious invitation for enthusiasts to explore exceptional coffee, trace the bean journey from field to cup, and taste the aromas that make it singular.
The objective was to create an alluring and mysterious invitation for enthusiasts to explore exceptional coffee, trace the bean journey from field to cup, and taste the aromas that make it singular.
The objective was to create an alluring and mysterious invitation for enthusiasts to explore exceptional coffee, trace the bean journey from field to cup, and taste the aromas that make it singular.
Process
Rather than default to the familiar codes of coffee packaging (warm tones, kraft textures, farm imagery), I explored an avenue untried before: a complete blackout package. An embossed and textured black cube carries minimalistic iconography and text. The pouches take a brute tactile approach, smooth rice paper paired with a clean, modern label.
Rather than default to the familiar codes of coffee packaging (warm tones, kraft textures, farm imagery), I explored an avenue untried before: a complete blackout package. An embossed and textured black cube carries minimalistic iconography and text. The pouches take a brute tactile approach, smooth rice paper paired with a clean, modern label.
Rather than default to the familiar codes of coffee packaging (warm tones, kraft textures, farm imagery), I explored an avenue untried before: a complete blackout package. An embossed and textured black cube carries minimalistic iconography and text. The pouches take a brute tactile approach, smooth rice paper paired with a clean, modern label.
Result
Brutalism Applied
to Coffee.
Cast in an embossed, pitch-black shell and marked by a single minimalist label, the Black Box is unapologetic and straightforward. Just 100% sustainable, uncompromising design.
Brutalism Applied
to Coffee.
Cast in an embossed, pitch-black shell and marked by a single minimalist label, the Black Box is unapologetic and straightforward. Just 100% sustainable, uncompromising design.
