Client
Chaleur B Chocolat
Year
2023
Roles
Creative Director
Applied Disciplines
Art Direction
Graphic Design
Photography
©
Overview
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on as head creative for their shelf-presence overhaul. As their old packaging was stuck in the last two decades, a refresh would help them attract more attention to their brand and products.
Objective
A colourful, modern approach to pure single-origin and quality-blend chocolate bars. A synesthesia-inspired direction that reveals the colours and flavours chocolate secretly holds within.
Quiet luxury, yet approachable. The exterior sleeve carries embossing, a smooth matte texture, and a minimalist style. The interior envelope reimagines the chocolate bar itself, wrapped in a geometric pattern that transforms what was once ordinary.
Process
Result