Client
Chaleur B Chocolat
Category
Packaging
Year
2023
Role
Art Direction
Applied Disciplines
Product Design
Graphic Design
Photography
Minimalist Chocolate ©
Minimalist Chocolate ©
Minimalist Chocolate ©
© Captured with Canon EOS R8 by Diego Salvador
Minimalist Chocolate ©
by Diego Salvador
Overview
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on to overhaul the shelf presence of their chocolate bar line.
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on to overhaul the shelf presence of their chocolate bar line.
Maison Chaleur B Chocolat, a multiple-time award-winning chocolatier, brought me on to overhaul the shelf presence of their chocolate bar line.
Objective
The objective was to break out of the hipster era and distance the brand from "artisanal, crafty low-budget chocolate maker" territory.
The objective was to break out of the hipster era and distance the brand from "artisanal, crafty low-budget chocolate maker" territory.
The objective was to break out of the hipster era and distance the brand from "artisanal, crafty low-budget chocolate maker" territory.
Process
A colourful, modern approach to pure single-origin and quality-blend chocolate bars. A synesthesia-inspired direction reveals the colours and flavours chocolate secretly holds within. Quiet luxury, yet approachable. The exterior sleeve carries embossing, a smooth matte texture, and a minimalist style. The interior envelope reimagines the chocolate bar itself, wrapped in a geometric pattern that transforms what was once ordinary.
A colourful, modern approach to pure single-origin and quality-blend chocolate bars. A synesthesia-inspired direction reveals the colours and flavours chocolate secretly holds within. Quiet luxury, yet approachable. The exterior sleeve carries embossing, a smooth matte texture, and a minimalist style. The interior envelope reimagines the chocolate bar itself, wrapped in a geometric pattern that transforms what was once ordinary.
A colourful, modern approach to pure single-origin and quality-blend chocolate bars. A synesthesia-inspired direction reveals the colours and flavours chocolate secretly holds within. Quiet luxury, yet approachable. The exterior sleeve carries embossing, a smooth matte texture, and a minimalist style. The interior envelope reimagines the chocolate bar itself, wrapped in a geometric pattern that transforms what was once ordinary.
Result
Colourful & Chic.
Vibrant and fun, yet still refined and luxurious. The new packaging minimizes production costs and offers a more sustainable footprint with its label-free, 100% recyclable material.
Colourful & Chic.
Vibrant and fun, yet still refined and luxurious. The new packaging minimizes production costs and offers a more sustainable footprint with its label-free, 100% recyclable material.
