Client
Brûlerie du Quai
Year
2024
Roles
Creative Director
Brand Strategist
Applied Disciplines
Art Direction
Graphic Design
Copywriting
Iconography
Photography
©
Overview
Brûlerie du Quai is a well-established roaster of premium blends and single-origin coffee. But two decades in, the brand began to feel dated and started to struggle to engage with new customers.
Objective
The objective was to connect with a new generation of coffee enthusiasts. Introducing them to the pleasure of drinking single-origin coffee in its purest form. This meant building a brand that could encompass all of it at once: the product's quality, its heritage, the values it stands for, and the experience it delivers.
Process
Brûlerie du Quai has always put quality and purity first, so my inspiration followed the same logic: put the raw first. The coffee. Its beautiful roughness. That instinct is what drew me to Petro-Futurism and Brutalism. Two languages built to let raw material speak for itself, unpolished and unapologetic.
Result
The refresh sparked real momentum: social engagement rose 200%, web traffic doubled, and sales and membership subscriptions climbed 90%. The rebrand didn't just spark attention; it rekindled the flame.
