Client
Chaleur B Chocolat
Year
2022
Roles
Art Director
Applied Disciplines
Illustration
Graphic Design
©
Overview
This series of chocolate bars set out to bring originality and fun to the shelf. Chaleur B approached me to dress all six variations of their Tablette Créative line — bars that blend chocolate with other delicious ingredients into playful new combinations.
Objective
What better than cartoon characters to bring out the child at heart? For this project, I illustrated six distinct cartoon animals, each with a big personality of their own: a sweet grandma bunny, a back-alley cat, a gym-enthusiast gorilla, and more. Each character and colour palette represents a specific ingredient blended into the bar: strawberry, maple sugar, banana, coffee, hazelnut, and cranberry.
The response spoke for itself: people loved the characters so much they started asking for stickers and merchandise. A limited-edition pack followed, made for those who wanted to collect the whole set.
Process
Result