Client
Cantine Drive-In
Category
Brand Identity
Year
2025
Role
Creative Director
Applied Disciplines
Art Direction
Brand Strategist
Graphic Design
Illustration
The Drive-In Identity ©

The Drive-In Identity ©
The Drive-In Identity ©
© Captured with Canon EOS R8 by Diego Salvador

The Drive-In Identity ©
by Diego Salvador
Overview
In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.
In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.
In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.
Objective
Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.
Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.
Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.
Process
In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.
In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.
In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.
Result
Everybody Screams for Ice Cream.
The restaurant has sold out of poutine and ice cream more than once. Customers can't get enough of the vibe, and they always come back for more.
Everybody Screams for Ice Cream.
The restaurant has sold out of poutine and ice cream more than once. Customers can't get enough of the vibe, and they always come back for more.




