Client

Cantine Drive-In

Category

Brand Identity

Year

2025

Role

Creative Director

Applied Disciplines

Art Direction
Brand Strategist
Graphic Design
Illustration

The Drive-In Identity ©

The Drive-In Identity ©

The Drive-In Identity ©

© Captured with Canon EOS R8 by Diego Salvador

The Drive-In Identity ©

by Diego Salvador

Overview

In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.

In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.

In 1955, in the northern seaside town of Carleton-sur-Mer, the Cantine Drive-In was the only place, besides the old rustic church, that brought people together. There, cowboys sang and cheered alongside fishermen's families, sharing freshly caught lobster rolls, greasy poutines, steamed hot dogs, and velvety-smooth vanilla milkshakes. That's where Saturday nights were spent and lived, for more than half a century.

Objective

Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.

Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.

Cantine Drive-In celebrated 75 years in business in 2026, and to mark that success and longevity, they asked me to build a whole new graphic language: from logo to menu, imagery, and even the restaurant's exterior.

Process

In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.

In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.

In honour of that heritage and reuniting force, I brought back the good ol' days through a vintage, cartoon-like mascot logo and a colourful vintage palette, paired with a hand-drawn menu featuring fun, colourful characters.

Result

Everybody Screams for Ice Cream.


The restaurant has sold out of poutine and ice cream more than once. Customers can't get enough of the vibe, and they always come back for more.

Everybody Screams for Ice Cream.


The restaurant has sold out of poutine and ice cream more than once. Customers can't get enough of the vibe, and they always come back for more.

Let's get to work.

Diego Salvador

Montréal

581 884-5311

hey@bydiegosalvador.com

© 2026

This website has been designed and developed without AI by yours truly.*

*Diego Salvador

Diego Salvador

Montréal

581 884-5311

hey@bydiegosalvador.com

© 2026

This website has been designed and developed without AI by yours truly.*

*Diego Salvador

Diego Salvador

Montréal

581 884-5311

hey@bydiegosalvador.com

© 2026

This website has been designed and developed without AI by yours truly.

Diego Salvador